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Take a good look at that bird youâre about to slice today.
Maybe not. But it should.
In the race for top billing among Americaâs most-consumed meat and poultry products, the venerable turkey still trots far behind chicken, beef and pork.
But turkeyâs made some great strides in recent years, and itâs no thanks to Thanksgiving Day.
The ugly duckling of the protein parade isnât just for holidays anymore. A combination of savvy marketing and growing consumer demand for lean, low-fat protein products have turned turkey into everyday food that often arrives at our plate in a gallery of gastronomic disguise.
Think turkey sausage, ground turkey, turkey cutlets and the oxymoronic âturkey ham.â
âResearch indicates that the market for turkey expanded most significantly in the late 1980s,â according to Norma Farrell, a spokeswoman for the National Turkey Federation in Washington, D.C.
âThe excessive amount of fat in the American diet was under review and it was an easy comparison to note that turkey was a great protein containing smaller amounts of fat than other proteins.â
Read more in our print edition.