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Martin Puris Is Back with BMW |
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Thursday, 24 July 2008 |
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BMW is bringing back Martin Puris, the adman who created its famous tagline "the ultimate driving machine" in the 1960s, for a new ad campaign to run during the premier of the TV show "Mad Men". (July 25) |
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A Grueling Race in Montana |
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Thursday, 24 July 2008 |
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Imagine doing an Ironman triathlon at extreme elevations, everday for 10 days straight. That's what it's like competing in Primal Quest, a 500-mile race through Montana's back country. WSJ's Alexandra Alter reports. (July 24) |
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Jane Mayer looks at The Dark Side |
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Thursday, 24 July 2008 |
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Author Jane Mayer argues the Bush administration's "war on terror" has led to a compromising of American ideals. Mayer describes a White House where officials were under the impression there would be a second attack after 9/11, where there was a real fear that the US did not have the tools to fight this new kind of war. |
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Earnings smash-up at Ford |
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Thursday, 24 July 2008 |
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Ford Motor posted a record $8.7 billion loss after taking a big hit form its slumping SUV and truck business. Ford Motor is once again revamping its strategy with more focus on hybrids and fuel efficient smaller cars. The company warned it sees no relief from its troubles anytime soon. Bobbi Rebell reports. |
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Cheap Airfare Tough to Find |
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Thursday, 24 July 2008 |
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The latest numbers show that airline ticket prices jumped 4.4% over a year ago. Are cheap airfares a thing of the past? Rick Seaney, CEO of FareCompare.com speaks with WSJ reporter Matt Phillips. (July 24) |
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